Roloff Consulting Blog - Digital Leadership and Sales Insights

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Latest — Sep 24, 2024

Teaching Digital Marketing: Eagan Heath’s Strategy for Success

In this episode of The Favorite Teacher, I had the pleasure of speaking with Eagan Heath, a digital marketing expert and partner at Asymmetric Marketing. Eagan has built a successful agency by combining technical marketing know-how with a focus on educating his audience. Through a range of in-person workshops, e-courses,

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Why You Should Teach Your Audience: The Power of a 101 Course for Your Industry

Customers are no longer passively waiting for sales reps to show them the way. They’re actively researching online, consuming content, and making decisions before they even engage with a company. Whether they’re trying to understand the problem they’re facing, researching solutions, or figuring out how to get

How Kieran Gilmurray Makes Complex Tech Topics Easy to Understand

In the latest episode of "The Favorite Teacher," I had the pleasure of speaking with Kieran Gilmurray, an expert in digital transformation and a prolific content creator. With over 30 years of experience in business, technology, and education, Kieran has mastered the art of making complex topics like

From Awareness to Action: Mastering Audience Nurturing

Your prospects are bombarded with countless messages and offers every day. Yet, despite this constant stream of information, most of them aren’t ready to buy from you right away. It’s not that they don’t need what you’re offering—it’s that they aren’t in the

How Marcus Harris Turns Legal Complexity into Clear, Practical Advice

In the latest episode of "The Favorite Teacher," I had the pleasure of sitting down with Marcus Harris, a seasoned attorney specializing in the ERP software space. Marcus has spent over 20 years focusing on drafting and negotiating software-related contracts and litigating large ERP digital transformation failures. He

How to Grow Your LinkedIn Business Page: 5 Strategies

Growing your business page on Linkedin can be a challenging task. Unlike personal profiles, company pages often receive less reach on the newsfeed, making it difficult to expand your follower base. But don't worry—there are effective strategies you can use to boost your LinkedIn business page'

Introducing The Favorite Teacher – Watch the First Episode Now!

I’m excited to announce the launch of my new series, "The Favorite Teacher"! This series is dedicated to shining a spotlight on industry leaders who excel at content strategy and position themselves as the go-to educators in their fields. Every other week, I’ll be releasing a

10 Myths of Thought Leadership

There are many misconceptions about what it means to be a thought leader. These myths can create unnecessary barriers and misconceptions that prevent people from stepping into their potential as influential voices in their industry. Whether you're a seasoned professional or just starting out, it's crucial

Creating Effective Customer Personas: A Step-by-Step Guide

Who is your customer? It’s a simple question. But do you have a good answer? Most companies I talk to give vague answers like, “We work with mid-size manufacturers.” They may go a step further and say, “We typically sell to people in VP of Finance or CFO roles.

Starting from Scratch - How to Grow in a New Role

A few months ago, I met with a sales rep who was new to his role and his industry in general. He felt stuck. He knew that he didn’t want to try cold-calling his way to meeting quota, but he wasn’t sure how to start leveraging digital strategy