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Content Strategy

A collection of 22 issues

Why You Should Teach Your Audience: The Power of a 101 Course for Your Industry

Customers are no longer passively waiting for sales reps to show them the way. They’re actively researching online, consuming content, and making decisions before they even engage with a company. Whether they’re trying to understand the problem they’re facing, researching solutions, or figuring out how to get

From Awareness to Action: Mastering Audience Nurturing

Your prospects are bombarded with countless messages and offers every day. Yet, despite this constant stream of information, most of them aren’t ready to buy from you right away. It’s not that they don’t need what you’re offering—it’s that they aren’t in the

Introducing LinkedIn's Video Tab: Your New Tool for Engagement and Growth

Short form video delivered in a scrolling feed, such as TikTok’s For You Page or Instagram Reels, is so hot right now. It’s what users want. Which means it’s what advertisers want. Which means it’s what social media companies want. So, it should come as no

The Best Salespeople are Teachers

The landscape of sales is shifting. Traditional methods, once reliant on persuasion and charisma, are facing growing skepticism and dwindling trust. According to Hubspot Research, only a mere 3% of people trust salespeople (better than 1% of politicians!). This erosion of trust, coupled with the limitations of one-to-one interactions, has

Two Questions To Improve Your Strategy

It’s easy to overcomplicate the process of selling to our customers. We get bogged down trying to come up with creative content ideas, outreach strategies, or ways to highlight our features and benefits over the competition. But sometimes it’s good to take a step back and ask the

First-Time Publisher? How to Start Your Newsletter

I want to share with you one of the most underrated strategies for your digital growth. And that’s… email newsletters. I know what you’re thinking, “James, nobody wants to sign up for more emails.” But hear me out. Email newsletters have consistently been one of the most effective

How To Get Lurkers To Stop Lurking

It's a common experience for me to hear, “I love your content on LinkedIn,” or “You're always popping up in my feed,” from people who, surprisingly, never engage with my posts. These individuals, known as lurkers, watch from the shadows, unseen and unheard! This phenomenon poses

Mastering the Art of Content Repurposing

We already know that content is king. But we also know that content is hard to make. It takes time to come up with ideas, produce the content, and promote it to our audiences. Which is why I am a BIG proponent of repurposing your content. This approach not only

Unlocking the Potential of Video in Your Social Sales Strategy

If a picture is worth a thousand words, then a video is worth… a lot more! Or at least that is the way that most social media algorithms work. They love video. This makes sense because social media users love video too. The content with the most engagement is consistently

Transform Your Social Content Strategy with AI-Powered Insights

Yes, I use AI to help create my content. No, I don’t have AI write my content for me. And in this week’s Sell with Social, I will explain how you can use tools like ChatGPT to help you in your content strategy. AI as a Tool, Not