Sign in Subscribe

Topic

Personal Branding

A collection of 22 issues

The ROI of Personal Brands and Thought Leadership

What would it mean if your company could close 10 additional deals this year? Or if you could reach 200,000 more people online? Or if your close rate increased by 15%? I’ve seen results like this firsthand when leaders build their personal brand and develop a strong thought

Establishing Authority in The Digital World

You’ve probably heard the saying, “It’s not what you know, but who you know.” And this saying certainly has some validity to it, especially in traditional sales and marketing, where relationships are vital to building trust. But in the digital world, the saying should be, “It’s not

3 Essential Steps to Build a Personal Brand

As we kickstart the new year, it’s a great time to reflect on your personal brand. How are you positioning yourself in the marketplace? More importantly, how do you position yourself in your relationships and professional network? This is an important topic to consider. Your personal brand enables you

The Best Salespeople Don’t Just Sell

The best salespeople don’t just sell. Of course, they do sell. But they do more than just sell. The best salespeople are different. They focus on genuinely solving their customer’s problems. They understand that selling today means identifying problems, educating their buyers, advising on decisions, and ensuring a

Why Basic Knowledge Matters More Than You Think

Have you ever found yourself, despite your industry knowledge, struggling to come up with content that resonates with your audience? It's a common dilemma often stemming from what psychologists call the "curse of knowledge." As experts in our respective fields, we sometimes assume that our audience

Company Brand vs. Personal Brand: What Sets You Apart?

You’ve probably heard the suggestion to develop a “personal brand” before. But what does that actually mean? And how is a personal brand different from a company brand? In this week’s Sell with Social, we explore what it means to create a personal brand and how it differs

Boost Your LinkedIn Profile with These Calls to Action

Let's say you spend all this time creating content, making connections, and expanding your reach online. From this, you get more people viewing your LinkedIn profile - Great! But now what… What do you want people to do once they visit your profile? Ideally, you'll want

The Social Selling Timeline: When Will Success Knock?

Your goal is to harness the power of online platforms to foster genuine connections, build trust, and ultimately drive sales. But, as with any worthwhile endeavor, the path to success in social selling is not instantaneous; it's a journey that requires patience, dedication, and a well-structured approach. Many

First Impressions Matter: Choosing the Ideal Cover Photo

We’ve discussed before how your LinkedIn profile is your landing page for your social selling activity. All the posting, commenting, and connecting you do leads people back to your profile. And while there are many aspects of optimizing your LinkedIn profile, some of the more important parts are the

Genuine Connections, Lasting Results: Your Guide to Non-Salesy Social Selling

Social media has become a powerful tool for sales professionals to connect with potential clients, build relationships, and drive business growth. However, the line between effective social selling and coming across as too salesy or spammy can be thin. One of the biggest fears I hear from reps is -