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Tips and Tricks

A collection of 18 issues

Two Questions To Improve Your Strategy

It’s easy to overcomplicate the process of selling to our customers. We get bogged down trying to come up with creative content ideas, outreach strategies, or ways to highlight our features and benefits over the competition. But sometimes it’s good to take a step back and ask the

How to Stay Consistent With LinkedIn Activity

Maintaining a consistent presence on LinkedIn is often easier said than done. Many clients express that despite understanding the importance of regular activity on the platform, consistency remains one of their greatest challenges. Whether it’s due to time constraints, lack of content, or simply forgetting to engage regularly, the

How To Get Lurkers To Stop Lurking

It's a common experience for me to hear, “I love your content on LinkedIn,” or “You're always popping up in my feed,” from people who, surprisingly, never engage with my posts. These individuals, known as lurkers, watch from the shadows, unseen and unheard! This phenomenon poses

7 Social Selling Mistakes to Avoid

Part of learning is making mistakes. This is true for just about everything in life, including social selling. But the key to growing is to avoid making the same mistake more than once. You should learn from your mistakes and improve your strategies accordingly. Thankfully for you, after working with

The 11+ Software Tools I Use For Digital Sales Strategy

One of the most common questions I get is, “What tool do you use to do X?” And I get why people ask - tools can give us incredible leverage when working on a digital sales strategy. With how busy we are today, we’ll welcome any bit of leverage

DO IT LIVE! Getting Started with LinkedIn Live

We’re DOING IT LIVE this week. As in, we’re talking about how you can get started with using LinkedIn Live. This is LinkedIn’s creator mode feature that enables you to livestream directly to LinkedIn. It’s a powerful tool that combines the engagement of a live event,

Mastering the Art of Content Repurposing

We already know that content is king. But we also know that content is hard to make. It takes time to come up with ideas, produce the content, and promote it to our audiences. Which is why I am a BIG proponent of repurposing your content. This approach not only

Before, During & After: The Ultimate Event Networking Guide

It’s no secret that I love digital sales. I firmly believe that every business should be digitally transforming the way that they sell. Digital strategies enable you to sell more efficiently and effectively, generating more profitable revenue. But I also want to be clear that digital strategies do not

Boost Your LinkedIn Profile with These Calls to Action

Let's say you spend all this time creating content, making connections, and expanding your reach online. From this, you get more people viewing your LinkedIn profile - Great! But now what… What do you want people to do once they visit your profile? Ideally, you'll want

Connecting for Success: LinkedIn's Networking Magic

In the world of social networking, your connections are a fundamental part of your social selling strategy. Your connections are vital in how you interact with LinkedIn, including what shows up on your newsfeed, who you can engage with, and your ability to reach your desired audience. Without connections, you