Teaching Digital Marketing: Eagan Heath’s Strategy for Success

In this episode of The Favorite Teacher, I had the pleasure of speaking with Eagan Heath, a digital marketing expert and partner at Asymmetric Marketing.

Eagan has built a successful agency by combining technical marketing know-how with a focus on educating his audience. Through a range of in-person workshops, e-courses, and his podcast, What's Working in E-Commerce?, Eagan shares valuable insights on SEO, Google Ads, Facebook Ads, and much more.

Who is Eagan's Audience?

Eagan’s audience is primarily composed of:

• Marketers
• Small business owners
• Entrepreneurs

They are looking to improve their digital marketing skills and strategies. Whether through his online courses, podcasts, or in-person workshops, Eagan is dedicated to simplifying complex topics and guiding his audience toward actionable strategies.

Key Strategies for Educational Content Creation

A major focus of our conversation was how Eagan approaches educational content creation. Here’s his process:

1. Start with In-Person Workshops: Eagan begins by teaching in-person workshops, which allows him to get real-time feedback and refine his content based on the questions and pain points that arise.
2. Move to E-Courses: Once the material is perfected through live teaching, he records it to create polished e-courses that he can sell or distribute through partners.
3. Repurpose Content: Eagan repurposes content into multiple formats—videos, podcasts, blog posts, etc.—and distributes them across platforms like YouTube, LinkedIn, and email. This expands the reach of his content while maximizing its value.

The Impact of Educational Content on Business Growth

Eagan shared how his educational content has played a pivotal role in growing his business. In the early days, his in-person workshops led directly to:

• New clients, many of whom are still with him years later.
• Building trust by showing the complexity of digital marketing, leading clients to hire his agency for long-term retainer work.

Additionally, he emphasized that giving away valuable educational content builds trust and shows potential clients that you know your stuff. Rather than fearing that you’re "giving away too much," Eagan encourages content creators to embrace transparency.

Tips for Getting Started with Educational Content

For those just starting, Eagan offers this advice:

• Set a deadline for a live event: Whether it’s an in-person workshop or a webinar, having a set date creates accountability. This forces you to prepare and deliver valuable content.
• Start live, then refine: Work out the kinks with live events first, and once the content is polished, turn it into on-demand courses or evergreen content that you can repurpose.

Conclusion

Eagan Heath’s approach to educational content is a great example of how teaching can grow a business. His mix of live workshops, e-courses, and podcasts has helped him build lasting relationships with clients and establish himself as a trusted digital marketing expert.

You can find Eagan on LinkedIn or visit his agency at Asymmetric Marketing. Be sure to check out his podcast, What's Working in E-Commerce?, for more insights on digital marketing strategies.