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James R

The Best Salespeople Don’t Just Sell

The best salespeople don’t just sell. Of course, they do sell. But they do more than just sell. The best salespeople are different. They focus on genuinely solving their customer’s problems. They understand that selling today means identifying problems, educating their buyers, advising on decisions, and ensuring a

Mastering the Art of Content Repurposing

We already know that content is king. But we also know that content is hard to make. It takes time to come up with ideas, produce the content, and promote it to our audiences. Which is why I am a BIG proponent of repurposing your content. This approach not only

Unlocking the Potential of Video in Your Social Sales Strategy

If a picture is worth a thousand words, then a video is worth… a lot more! Or at least that is the way that most social media algorithms work. They love video. This makes sense because social media users love video too. The content with the most engagement is consistently

Before, During & After: The Ultimate Event Networking Guide

It’s no secret that I love digital sales. I firmly believe that every business should be digitally transforming the way that they sell. Digital strategies enable you to sell more efficiently and effectively, generating more profitable revenue. But I also want to be clear that digital strategies do not

Transform Your Social Content Strategy with AI-Powered Insights

Yes, I use AI to help create my content. No, I don’t have AI write my content for me. And in this week’s Sell with Social, I will explain how you can use tools like ChatGPT to help you in your content strategy. AI as a Tool, Not

Unraveling the Mystery of Fluctuating Sales Outcomes

You’re stressed and anxious. Your numbers are NOT looking good for the month. You know that the upcoming sales meeting is going to be rough. It’s a terrible feeling, especially as you don’t believe you’ve done anything differently than last month. Last month… when your team

Why Basic Knowledge Matters More Than You Think

Have you ever found yourself, despite your industry knowledge, struggling to come up with content that resonates with your audience? It's a common dilemma often stemming from what psychologists call the "curse of knowledge." As experts in our respective fields, we sometimes assume that our audience

Company Brand vs. Personal Brand: What Sets You Apart?

You’ve probably heard the suggestion to develop a “personal brand” before. But what does that actually mean? And how is a personal brand different from a company brand? In this week’s Sell with Social, we explore what it means to create a personal brand and how it differs

Boost Your LinkedIn Profile with These Calls to Action

Let's say you spend all this time creating content, making connections, and expanding your reach online. From this, you get more people viewing your LinkedIn profile - Great! But now what… What do you want people to do once they visit your profile? Ideally, you'll want

The Social Selling Timeline: When Will Success Knock?

Your goal is to harness the power of online platforms to foster genuine connections, build trust, and ultimately drive sales. But, as with any worthwhile endeavor, the path to success in social selling is not instantaneous; it's a journey that requires patience, dedication, and a well-structured approach. Many