Most people don’t want to be sold to. They want to understand their options. They want to make informed decisions. They want to trust the person guiding them through the process. This is where traditional sales approaches fall flat. They focus on persuasion and pressure—when what people actually

Have you ever set out to change your behavior? Maybe you wanted to work out more, post consistently on social media, or make more sales calls. At first, it feels exciting. You imagine the benefits—more leads, more growth, better results. But then reality hits, and suddenly, it feels overwhelming.

One of the biggest challenges of digital strategy is understanding how search and social algorithms work. Platforms like Google, Facebook, and LinkedIn don’t explicitly share how to create content that drives reach and conversions. Yet, search and social visibility are essential for running a successful digital strategy. As business

Every year brings new challenges, opportunities, and technologies to help us navigate the ever-changing digital landscape. As a leader in your business, staying ahead of these changes is crucial to serving your customers and driving growth. In this post, I’m sharing my top digital trends for 2025—insights that

Why We Joined One Percent for the Planet Seemingly every part of our lives involves technology today. From the moment we wake up to the moment we fall asleep, we continually interact with digital tools. And generally speaking, I believe that’s a good thing. I’m a big proponent

Meet Larry the Lurker (He's Kinda Like You) Say hello to Larry. He's a friendly little monster, a bit on the sad side, and he's the anti-mascot for Roloff Consulting.  Why the long face? Well, Larry's a lurker. He's got