Meet Larry the Lurker (He's Kinda Like You)

Meet Larry the Lurker (He's Kinda Like You)

Say hello to Larry. He's a friendly little monster, a bit on the sad side, and he's the anti-mascot for Roloff Consulting. 

Why the long face? Well, Larry's a lurker.

He's got a great business, tons of value to offer the world, but he's stuck in the shadows of the internet. He wants to engage, he wants to create content, but…

• "I don't have time!" Larry's schedule is packed. Between meetings, emails, and actually running his business, who has time for social media?
• "What should I post?" Larry stares blankly at his computer screen. Should he share an industry article? A funny meme? A picture of his lunch? He's lost in the content wilderness.
• "Where do I even begin?" The world of online engagement feels overwhelming. Algorithms, hashtags, trends… it's enough to make Larry want to crawl back into bed and pull the covers over his head.

Sound familiar? Larry's struggles are the struggles of countless business leaders. They know they should be active online, but the hows and whys get lost in the daily grind.

The 1% Rule: Most Monsters are Lurkers

You've heard of the 1% rule, haven't you? It says that only 1% of people online actually create content. The other 99%? They're lurkers, just like Larry (and maybe just like you were).

But here's the thing: breaking free from the lurking loop isn't about becoming a social media superstar overnight. It's about taking that first step, however small. And with the right support, even a Larry can become a content-creating machine.

What We Do: Helping Lurkers Emerge from the Shadows

That's where we come in. We help people like you (and Larry) break the lurking habit and become active, engaging members of the online community. We'll help you:

• Carve out time for content creation. We'll show you how to integrate content creation into your busy schedule, so it's not another overwhelming task on your to-do list.
• Develop a content strategy that makes sense for your business. No more staring blankly at your screen, wondering what to post.
• Create high-quality content that gets noticed. Say goodbye to generic posts and hello to engaging content that attracts your ideal audience.

Don't Be a Larry!

We see "Larrys" everywhere. In fact, we created "Larry the Lurker" stickers to help people be reminded to not be a Larry! It's a fun little nudge to step up and share your voice with the world.

If you're resonating with Larry a little too much, here are a few simple things you can do right now to break the lurking cycle:

1. Comment on a post: Find an interesting article or post related to your industry and leave a thoughtful comment.
2. Share a resource: Saw something insightful or helpful? Share it with your network and add a brief comment explaining why you found it valuable.
3. Answer a Common Question: Consider the most common questions you get in your current role - can you answer one in a social media post? Record a video or write a quick text post answering one question.

The goal is simply to stop lurking and start creating. That is how you'll succeed in today's digital world.