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Content Strategy

A collection of 25 issues

Mastering the Art of Content Repurposing

We already know that content is king. But we also know that content is hard to make. It takes time to come up with ideas, produce the content, and promote it to our audiences. Which is why I am a BIG proponent of repurposing your content. This approach not only

Unlocking the Potential of Video in Your Social Sales Strategy

If a picture is worth a thousand words, then a video is worth… a lot more! Or at least that is the way that most social media algorithms work. They love video. This makes sense because social media users love video too. The content with the most engagement is consistently

Transform Your Social Content Strategy with AI-Powered Insights

Yes, I use AI to help create my content. No, I don’t have AI write my content for me. And in this week’s Sell with Social, I will explain how you can use tools like ChatGPT to help you in your content strategy. AI as a Tool, Not

Why Basic Knowledge Matters More Than You Think

Have you ever found yourself, despite your industry knowledge, struggling to come up with content that resonates with your audience? It's a common dilemma often stemming from what psychologists call the "curse of knowledge." As experts in our respective fields, we sometimes assume that our audience

Get Started with Lead Magnets: A Social Seller's Guide

Leads are the lifeblood of any sales organization. But how do you entice social media followers or website visitors to share their valuable contact information with you willingly? The answer lies in the art of lead magnets. In this week’s Sell with Social, we'll explore what lead

LinkedIn Hashtags 101: The Art of Effective Hashtag Use

Let’s talk about hashtags. It’s an ongoing mystery to many people as to how they are supposed to leverage hashtags as part of their content strategy and, more broadly, social selling strategy. What are hashtags? What can you do with them? Why do they matter? These are all

Genuine Connections, Lasting Results: Your Guide to Non-Salesy Social Selling

Social media has become a powerful tool for sales professionals to connect with potential clients, build relationships, and drive business growth. However, the line between effective social selling and coming across as too salesy or spammy can be thin. One of the biggest fears I hear from reps is -

Maximize Your Reach: The Dos and Don'ts of LinkedIn Post Optimization

Ahh, the algorithms. They giveth, and they taketh away. The ability for you to execute a social selling strategy is often dependent on your ability to successfully navigate social media algorithms. Which, quite frankly, can be quite challenging to do. They are all continually changing to try and strike a

From Awareness to Advocacy: Mastering the Buyer's Journey

Do your customers wake up one day ready to buy your product? Of course not! Every buyer goes through a journey that leads them to a final purchase. This is true of nearly every purchase, from cheeseburgers, to automobiles, to computer software. We call this process "The Buyer'

21 Ideas for LinkedIn Posts

"I don't know what to post about!" is the most common complaint from sales reps starting their social selling journey. And I get it... if you are new to content creation, you may not have flexed that idea-generation muscle enough times yet. But creating and publishing