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Personal Branding

A collection of 24 issues

First Impressions Matter: Choosing the Ideal Cover Photo

We’ve discussed before how your LinkedIn profile is your landing page for your social selling activity. All the posting, commenting, and connecting you do leads people back to your profile. And while there are many aspects of optimizing your LinkedIn profile, some of the more important parts are the

Genuine Connections, Lasting Results: Your Guide to Non-Salesy Social Selling

Social media has become a powerful tool for sales professionals to connect with potential clients, build relationships, and drive business growth. However, the line between effective social selling and coming across as too salesy or spammy can be thin. One of the biggest fears I hear from reps is -

Step into the Spotlight: A Guide to LinkedIn Creator Mode Benefits

The term “creator” can have a loaded connotation. You might picture an Instagram influencer sipping fancy drinks on a beach. Or maybe you envision a tech guru providing tutorial videos with five different camera angles and professional lighting. Either way, you probably think that you are not a “creator” in

The Social Selling Hierarchy: Your Blueprint to Social Selling

As your customers increasingly turn to social media platforms to interact and make purchasing decisions, social selling activities are becoming an essential part of a modern sales strategy. Social selling, or the practice of leveraging social media to connect with prospects, build relationships, and ultimately drive sales, has emerged as

LinkedIn Profile Optimization 101: Strategies for Success

In today's interconnected digital landscape, networking has taken on an entirely new dimension. Gone are the days when business cards and industry events were the primary means of establishing professional connections. In the age of social media dominance, LinkedIn has emerged as the go-to platform for career-oriented individuals,

Enhance Your Social Media Presence with AI-Generated Headshots

AI-generated headshots could be an excellent option for you to consider.

Time is Money: Optimizing Your Social Selling Productivity

This week I want you to think about how you use your most valuable resource - your time.

Revolutionize Your Sales Approach with the Favorite Teacher Framework

There has never been more opportunity in the world of sales.

The Guide to Content Creation for Social Selling

Discover Proven Content Creation Strategies

Empowering Your Creative Voice: How to Overcome the F-Word

Fear is holding you back from creating content and growing your audience online.