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Strategy

A collection of 23 issues

Unraveling the Mystery of Fluctuating Sales Outcomes

You’re stressed and anxious. Your numbers are NOT looking good for the month. You know that the upcoming sales meeting is going to be rough. It’s a terrible feeling, especially as you don’t believe you’ve done anything differently than last month. Last month… when your team

The Social Selling Timeline: When Will Success Knock?

Your goal is to harness the power of online platforms to foster genuine connections, build trust, and ultimately drive sales. But, as with any worthwhile endeavor, the path to success in social selling is not instantaneous; it's a journey that requires patience, dedication, and a well-structured approach. Many

Genuine Connections, Lasting Results: Your Guide to Non-Salesy Social Selling

Social media has become a powerful tool for sales professionals to connect with potential clients, build relationships, and drive business growth. However, the line between effective social selling and coming across as too salesy or spammy can be thin. One of the biggest fears I hear from reps is -

The Social Selling Hierarchy: Your Blueprint to Social Selling

As your customers increasingly turn to social media platforms to interact and make purchasing decisions, social selling activities are becoming an essential part of a modern sales strategy. Social selling, or the practice of leveraging social media to connect with prospects, build relationships, and ultimately drive sales, has emerged as

From Awareness to Advocacy: Mastering the Buyer's Journey

Do your customers wake up one day ready to buy your product? Of course not! Every buyer goes through a journey that leads them to a final purchase. This is true of nearly every purchase, from cheeseburgers, to automobiles, to computer software. We call this process "The Buyer'

Attention Sales Leaders: It’s Time For A New Verb

Sales leadership has a verb problem. They want their sales rep to “do” the wrong things. I’ve heard it again and again in meetings to discuss new hires. When describing their ideal sales rep, they say they want people who can: * Hunt * Grind * Chase Leadership says they want sales

Time is Money: Optimizing Your Social Selling Productivity

This week I want you to think about how you use your most valuable resource - your time.

Revolutionize Your Sales Approach with the Digital Sales Funnel

There has never been more opportunity in the world of sales.

The Guide to Content Creation for Social Selling

Discover Proven Content Creation Strategies

Empowering Your Creative Voice: How to Overcome the F-Word

Fear is holding you back from creating content and growing your audience online.