Creating Educational Insurance Agency Content With Alex Dopazo
In this episode of "The Favorite Teacher," I had the pleasure of speaking with Alex Dopazo. Alex is an independent insurance agent and has created over 450 videos for his business. In this episode, Alex shares his insights on how to create educational content that builds trust with your audience.
Addressing Concerns About Creating Content
Many people are hesitant to create content because they don't feel like they have anything to say. Alex disagrees with this sentiment. He believes that everyone has something to share; they just need to find the right way to share it. He encourages people to leverage the conversations and knowledge gained through their work.
Tips for Creating Educational Content
Alex offers several tips for creating educational content:
- Embrace Authenticity: Don't try to be perfect or someone you're not. People connect with realness. Alex emphasizes that viewers seek authenticity, not perfection.
- Just Get Started: The biggest hurdle is often taking the first step. Don't wait for the perfect conditions – start creating and learn as you go. Alex started by simply talking to his phone camera to get comfortable.
- Answer the Questions You're Asked: Alex highlights that content creation doesn't have to be about reinventing the wheel. He suggests making a video about any topic you get asked about three times. This ensures your content is relevant and valuable to your audience.
- Show Your Personality: Injecting your personality into your content helps attract the right clients – those who resonate with you and your style. Alex shares how incorporating humor and his "quirky personality" helped him attract ideal clients.
Building That Sales Relationship
Alex also discusses how creating educational content can help you build relationships with potential customers. When you create content that is helpful and informative, it shows that you are an expert in your field. This can help you attract the right kind of customers and make it easier to close deals.
Conclusion
I hope you enjoyed this episode of "The Favorite Teacher." If you are looking to create educational content for your business, I encourage you to check out Alex's work.
Connect with him below: