Roloff Consulting Blog (Page 3)

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Creating Effective Customer Personas: A Step-by-Step Guide

Who is your customer? It’s a simple question. But do you have a good answer? Most companies I talk to give vague answers like, “We work with mid-size manufacturers.” They may go a step further and say, “We typically sell to people in VP of Finance or CFO roles.

Starting from Scratch - How to Grow in a New Role

A few months ago, I met with a sales rep who was new to his role and his industry in general. He felt stuck. He knew that he didn’t want to try cold-calling his way to meeting quota, but he wasn’t sure how to start leveraging digital strategy

Should You Focus on Your Personal LinkedIn Page or Your Company Page?

One of the most common questions I get is - should I focus on my company page or my personal profile? It’s a legitimate question, as you only have so much time in your day to focus on creating and engaging with your social strategy. So you’ll likely

Exploring LinkedIn's AI: An Overview of Premium AI Features

Nearly every tech company in the world is trying to figure out how to integrate AI (Artificial Intelligence) into their platforms. LinkedIn is no different. Over the last six months, it has been rolling out AI tools and features into its platform. And last week, in our community, one of

Join the Summer LinkedIn Challenge and Stay Active This Summer!

Our oldest daughter came home very excited from school last week to tell us about the summer reading program at our local library. She explained how all she had to do was read for 25 days, and if she did, she could go back to the library and win a

Introducing LinkedIn's Video Tab: Your New Tool for Engagement and Growth

Short form video delivered in a scrolling feed, such as TikTok’s For You Page or Instagram Reels, is so hot right now. It’s what users want. Which means it’s what advertisers want. Which means it’s what social media companies want. So, it should come as no

What is the ACTUAL Problem You Solve?

Most businesses are focused on selling their products. Their goal is to find customers who need their product, and they try to sell it to them. It seems simple enough, but it’s the wrong approach. Our customers don’t buy our products; they buy solutions to their problems. This

The Best Salespeople are Teachers

The landscape of sales is shifting. Traditional methods, once reliant on persuasion and charisma, are facing growing skepticism and dwindling trust. According to Hubspot Research, only a mere 3% of people trust salespeople (better than 1% of politicians!). This erosion of trust, coupled with the limitations of one-to-one interactions, has

LinkedIn Top Voices: How to Earn the Badge and Whether It’s Worth the Effort

We all want to be recognized as a “Top Voice” in our industry. Sometimes this means winning awards through industry associations. Other times it’s through your reputation in your network. And for some… it’s the LinkedIn Top Voices badge. You’ve probably seen them before, the little badges

Two Questions To Improve Your Strategy

It’s easy to overcomplicate the process of selling to our customers. We get bogged down trying to come up with creative content ideas, outreach strategies, or ways to highlight our features and benefits over the competition. But sometimes it’s good to take a step back and ask the