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Transform Your Social Content Strategy with AI-Powered Insights

Yes, I use AI to help create my content. No, I don’t have AI write my content for me. And in this week’s Sell with Social, I will explain how you can use tools like ChatGPT to help you in your content strategy. AI as a Tool, Not

Unraveling the Mystery of Fluctuating Sales Outcomes

You’re stressed and anxious. Your numbers are NOT looking good for the month. You know that the upcoming sales meeting is going to be rough. It’s a terrible feeling, especially as you don’t believe you’ve done anything differently than last month. Last month… when your team

Why Basic Knowledge Matters More Than You Think

Have you ever found yourself, despite your industry knowledge, struggling to come up with content that resonates with your audience? It's a common dilemma often stemming from what psychologists call the "curse of knowledge." As experts in our respective fields, we sometimes assume that our audience

Company Brand vs. Personal Brand: What Sets You Apart?

You’ve probably heard the suggestion to develop a “personal brand” before. But what does that actually mean? And how is a personal brand different from a company brand? In this week’s Sell with Social, we explore what it means to create a personal brand and how it differs

Boost Your LinkedIn Profile with These Calls to Action

Let's say you spend all this time creating content, making connections, and expanding your reach online. From this, you get more people viewing your LinkedIn profile - Great! But now what… What do you want people to do once they visit your profile? Ideally, you'll want

The Social Selling Timeline: When Will Success Knock?

Your goal is to harness the power of online platforms to foster genuine connections, build trust, and ultimately drive sales. But, as with any worthwhile endeavor, the path to success in social selling is not instantaneous; it's a journey that requires patience, dedication, and a well-structured approach. Many

Connecting for Success: LinkedIn's Networking Magic

In the world of social networking, your connections are a fundamental part of your social selling strategy. Your connections are vital in how you interact with LinkedIn, including what shows up on your newsfeed, who you can engage with, and your ability to reach your desired audience. Without connections, you

Get Started with Lead Magnets: A Social Seller's Guide

Leads are the lifeblood of any sales organization. But how do you entice social media followers or website visitors to share their valuable contact information with you willingly? The answer lies in the art of lead magnets. In this week’s Sell with Social, we'll explore what lead

First Impressions Matter: Choosing the Ideal Cover Photo

We’ve discussed before how your LinkedIn profile is your landing page for your social selling activity. All the posting, commenting, and connecting you do leads people back to your profile. And while there are many aspects of optimizing your LinkedIn profile, some of the more important parts are the

LinkedIn Hashtags 101: The Art of Effective Hashtag Use

Let’s talk about hashtags. It’s an ongoing mystery to many people as to how they are supposed to leverage hashtags as part of their content strategy and, more broadly, social selling strategy. What are hashtags? What can you do with them? Why do they matter? These are all