Roloff Consulting Blog (Page 6)

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The Social Selling Timeline: When Will Success Knock?

Your goal is to harness the power of online platforms to foster genuine connections, build trust, and ultimately drive sales. But, as with any worthwhile endeavor, the path to success in social selling is not instantaneous; it's a journey that requires patience, dedication, and a well-structured approach. Many

Connecting for Success: LinkedIn's Networking Magic

In the world of social networking, your connections are a fundamental part of your social selling strategy. Your connections are vital in how you interact with LinkedIn, including what shows up on your newsfeed, who you can engage with, and your ability to reach your desired audience. Without connections, you

Get Started with Lead Magnets: A Social Seller's Guide

Leads are the lifeblood of any sales organization. But how do you entice social media followers or website visitors to share their valuable contact information with you willingly? The answer lies in the art of lead magnets. In this week’s Sell with Social, we'll explore what lead

First Impressions Matter: Choosing the Ideal Cover Photo

We’ve discussed before how your LinkedIn profile is your landing page for your social selling activity. All the posting, commenting, and connecting you do leads people back to your profile. And while there are many aspects of optimizing your LinkedIn profile, some of the more important parts are the

LinkedIn Hashtags 101: The Art of Effective Hashtag Use

Let’s talk about hashtags. It’s an ongoing mystery to many people as to how they are supposed to leverage hashtags as part of their content strategy and, more broadly, social selling strategy. What are hashtags? What can you do with them? Why do they matter? These are all

Genuine Connections, Lasting Results: Your Guide to Non-Salesy Social Selling

Social media has become a powerful tool for sales professionals to connect with potential clients, build relationships, and drive business growth. However, the line between effective social selling and coming across as too salesy or spammy can be thin. One of the biggest fears I hear from reps is -

Step into the Spotlight: A Guide to LinkedIn Creator Mode Benefits

The term “creator” can have a loaded connotation. You might picture an Instagram influencer sipping fancy drinks on a beach. Or maybe you envision a tech guru providing tutorial videos with five different camera angles and professional lighting. Either way, you probably think that you are not a “creator” in

The Social Selling Hierarchy: Your Blueprint to Social Selling

As your customers increasingly turn to social media platforms to interact and make purchasing decisions, social selling activities are becoming an essential part of a modern sales strategy. Social selling, or the practice of leveraging social media to connect with prospects, build relationships, and ultimately drive sales, has emerged as

Maximize Your Reach: The Dos and Don'ts of LinkedIn Post Optimization

Ahh, the algorithms. They giveth, and they taketh away. The ability for you to execute a social selling strategy is often dependent on your ability to successfully navigate social media algorithms. Which, quite frankly, can be quite challenging to do. They are all continually changing to try and strike a

From Awareness to Advocacy: Mastering the Buyer's Journey

Do your customers wake up one day ready to buy your product? Of course not! Every buyer goes through a journey that leads them to a final purchase. This is true of nearly every purchase, from cheeseburgers, to automobiles, to computer software. We call this process "The Buyer'