Roloff Consulting Blog (Page 7)

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LinkedIn Hashtags 101: The Art of Effective Hashtag Use

Let’s talk about hashtags. It’s an ongoing mystery to many people as to how they are supposed to leverage hashtags as part of their content strategy and, more broadly, social selling strategy. What are hashtags? What can you do with them? Why do they matter? These are all

Genuine Connections, Lasting Results: Your Guide to Non-Salesy Social Selling

Social media has become a powerful tool for sales professionals to connect with potential clients, build relationships, and drive business growth. However, the line between effective social selling and coming across as too salesy or spammy can be thin. One of the biggest fears I hear from reps is -

Step into the Spotlight: A Guide to LinkedIn Creator Mode Benefits

The term “creator” can have a loaded connotation. You might picture an Instagram influencer sipping fancy drinks on a beach. Or maybe you envision a tech guru providing tutorial videos with five different camera angles and professional lighting. Either way, you probably think that you are not a “creator” in

The Social Selling Hierarchy: Your Blueprint to Social Selling

As your customers increasingly turn to social media platforms to interact and make purchasing decisions, social selling activities are becoming an essential part of a modern sales strategy. Social selling, or the practice of leveraging social media to connect with prospects, build relationships, and ultimately drive sales, has emerged as

Maximize Your Reach: The Dos and Don'ts of LinkedIn Post Optimization

Ahh, the algorithms. They giveth, and they taketh away. The ability for you to execute a social selling strategy is often dependent on your ability to successfully navigate social media algorithms. Which, quite frankly, can be quite challenging to do. They are all continually changing to try and strike a

From Awareness to Advocacy: Mastering the Buyer's Journey

Do your customers wake up one day ready to buy your product? Of course not! Every buyer goes through a journey that leads them to a final purchase. This is true of nearly every purchase, from cheeseburgers, to automobiles, to computer software. We call this process "The Buyer'

LinkedIn Profile Optimization 101: Strategies for Success

In today's interconnected digital landscape, networking has taken on an entirely new dimension. Gone are the days when business cards and industry events were the primary means of establishing professional connections. In the age of social media dominance, LinkedIn has emerged as the go-to platform for career-oriented individuals,

Boost Your Lead Generation Efforts with Social Selling: 7 Tried-and-True Techniques

We already know that social selling is effective. It’s a powerful digital sales strategy that allows you to expand your reach, build authority, and increase your sales. But how does it increase your sales? That’s a question that frequently comes up when finding the ROI of spending time

Unplug and Recharge: How to Take a Break from Social Selling

Last week, the reach of my content was down 35.5% on LinkedIn. As somebody who teaches sales reps how to increase their reach, this major decline should be a big issue. However, it was intentional. Last week, I took a break from posting on LinkedIn. My family made our

21 Ideas for LinkedIn Posts

"I don't know what to post about!" is the most common complaint from sales reps starting their social selling journey. And I get it... if you are new to content creation, you may not have flexed that idea-generation muscle enough times yet. But creating and publishing