Growing your business page on Linkedin can be a challenging task.  Unlike personal profiles, company pages often receive less reach on the newsfeed, making it difficult to expand your follower base.  But don't worry—there are effective strategies you can use to boost your LinkedIn business page'

I’m excited to announce the launch of my new series, "The Favorite Teacher"! This series is dedicated to shining a spotlight on industry leaders who excel at content strategy and position themselves as the go-to educators in their fields. Every other week, I’ll be releasing a

There are many misconceptions about what it means to be a thought leader.  These myths can create unnecessary barriers and misconceptions that prevent people from stepping into their potential as influential voices in their industry. Whether you're a seasoned professional or just starting out, it's crucial

Who is your customer? It’s a simple question. But do you have a good answer? Most companies I talk to give vague answers like, “We work with mid-size manufacturers.” They may go a step further and say, “We typically sell to people in VP of Finance or CFO roles.

A few months ago, I met with a sales rep who was new to his role and his industry in general.  He felt stuck.  He knew that he didn’t want to try cold-calling his way to meeting quota, but he wasn’t sure how to start leveraging digital strategy

One of the most common questions I get is - should I focus on my company page or my personal profile? It’s a legitimate question, as you only have so much time in your day to focus on creating and engaging with your social strategy. So you’ll likely

Our oldest daughter came home very excited from school last week to tell us about the summer reading program at our local library. She explained how all she had to do was read for 25 days, and if she did, she could go back to the library and win a

Most businesses are focused on selling their products. Their goal is to find customers who need their product, and they try to sell it to them. It seems simple enough, but it’s the wrong approach. Our customers don’t buy our products; they buy solutions to their problems.  This