Roloff Consulting Blog (Page 5)

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Establishing Authority in The Digital World

You’ve probably heard the saying, “It’s not what you know, but who you know.” And this saying certainly has some validity to it, especially in traditional sales and marketing, where relationships are vital to building trust. But in the digital world, the saying should be, “It’s not

The 11+ Software Tools I Use For Digital Sales Strategy

One of the most common questions I get is, “What tool do you use to do X?” And I get why people ask - tools can give us incredible leverage when working on a digital sales strategy. With how busy we are today, we’ll welcome any bit of leverage

Don’t Wait Until You're Ready

I know many people who will start social selling and creating content when they are ready. They just need some more time. They want to learn to write better, create videos, or get more time in their day first. Then they’ll get started. These people know they will benefit

3 Essential Steps to Build a Personal Brand

As we kickstart the new year, it’s a great time to reflect on your personal brand. How are you positioning yourself in the marketplace? More importantly, how do you position yourself in your relationships and professional network? This is an important topic to consider. Your personal brand enables you

Top Posts of 2023

It’s the end of 2023… Am I the only one that felt like this year flew by? And what a year it’s been for Sell with Social! To start, I launched this newsletter back in March of this year. Since then, we’ve published 37 articles, reached thousands

DO IT LIVE! Getting Started with LinkedIn Live

We’re DOING IT LIVE this week. As in, we’re talking about how you can get started with using LinkedIn Live. This is LinkedIn’s creator mode feature that enables you to livestream directly to LinkedIn. It’s a powerful tool that combines the engagement of a live event,

10+ Digital Sales Predictions for 2024

The digital world movies fast. This means you need to continually assess and improve your digital sales and marketing strategies to keep up. As we reach the end of 2023, I wanted to share predictions for what 2024 will look like. What digital trends should you be planning for in

The Best Salespeople Don’t Just Sell

The best salespeople don’t just sell. Of course, they do sell. But they do more than just sell. The best salespeople are different. They focus on genuinely solving their customer’s problems. They understand that selling today means identifying problems, educating their buyers, advising on decisions, and ensuring a

Mastering the Art of Content Repurposing

We already know that content is king. But we also know that content is hard to make. It takes time to come up with ideas, produce the content, and promote it to our audiences. Which is why I am a BIG proponent of repurposing your content. This approach not only

Unlocking the Potential of Video in Your Social Sales Strategy

If a picture is worth a thousand words, then a video is worth… a lot more! Or at least that is the way that most social media algorithms work. They love video. This makes sense because social media users love video too. The content with the most engagement is consistently