Roloff Consulting Blog (Page 4)

Sign in Subscribe

More issues

How Senior Leaders Can Support a Social Strategy

An active LinkedIn presence is more than a personal asset—it's a strategic advantage for companies aiming to amplify their brand, attract top talent, and foster industry connections. Recognizing this, many businesses should encourage their team members to harness the power of social selling, not just for networking,

First-Time Publisher? How to Start Your Newsletter

I want to share with you one of the most underrated strategies for your digital growth. And that’s… email newsletters. I know what you’re thinking, “James, nobody wants to sign up for more emails.” But hear me out. Email newsletters have consistently been one of the most effective

How To Get Lurkers To Stop Lurking

It's a common experience for me to hear, “I love your content on LinkedIn,” or “You're always popping up in my feed,” from people who, surprisingly, never engage with my posts. These individuals, known as lurkers, watch from the shadows, unseen and unheard! This phenomenon poses

7 Social Selling Mistakes to Avoid

Part of learning is making mistakes. This is true for just about everything in life, including social selling. But the key to growing is to avoid making the same mistake more than once. You should learn from your mistakes and improve your strategies accordingly. Thankfully for you, after working with

Establishing Authority in The Digital World

You’ve probably heard the saying, “It’s not what you know, but who you know.” And this saying certainly has some validity to it, especially in traditional sales and marketing, where relationships are vital to building trust. But in the digital world, the saying should be, “It’s not

The 11+ Software Tools I Use For Digital Sales Strategy

One of the most common questions I get is, “What tool do you use to do X?” And I get why people ask - tools can give us incredible leverage when working on a digital sales strategy. With how busy we are today, we’ll welcome any bit of leverage

Don’t Wait Until You're Ready

I know many people who will start social selling and creating content when they are ready. They just need some more time. They want to learn to write better, create videos, or get more time in their day first. Then they’ll get started. These people know they will benefit

3 Essential Steps to Build a Personal Brand

As we kickstart the new year, it’s a great time to reflect on your personal brand. How are you positioning yourself in the marketplace? More importantly, how do you position yourself in your relationships and professional network? This is an important topic to consider. Your personal brand enables you

Top Posts of 2023

It’s the end of 2023… Am I the only one that felt like this year flew by? And what a year it’s been for Sell with Social! To start, I launched this newsletter back in March of this year. Since then, we’ve published 37 articles, reached thousands

DO IT LIVE! Getting Started with LinkedIn Live

We’re DOING IT LIVE this week. As in, we’re talking about how you can get started with using LinkedIn Live. This is LinkedIn’s creator mode feature that enables you to livestream directly to LinkedIn. It’s a powerful tool that combines the engagement of a live event,