One of the most underutilized post types on LinkedIn is the “carousel.” This is LinkedIn’s way of allowing you to share documents or presentation files directly to your newsfeed. Your audience can then click through to each successive slide/page on that document.  And more than anything, it offers

A significant shift has occurred from traditional selling tactics to a more nuanced approach of helping people buy.  This transformation is not merely a change in terminology but a fundamental shift in strategy, necessitated by the advent of digital channels and the consequent reduction in information asymmetry.  Today's

In the landscape of digital content, establishing yourself as a thought leader in your industry can seem like a daunting task.  Yet, with the right approach, it's more than achievable. Enter the Thought Leadership Flywheel – a cyclical strategy that propels you towards becoming a beacon of knowledge and

Sometimes we forget that it’s called social networking.  We get caught up in follower counts, post reach, and conversions to sales. However, the key feature of social networks is that we can engage in discussions with other people. It’s through discussions that we are able to foster genuine

An active LinkedIn presence is more than a personal asset—it's a strategic advantage for companies aiming to amplify their brand, attract top talent, and foster industry connections.  Recognizing this, many businesses should encourage their team members to harness the power of social selling, not just for networking,