Roloff Consulting Blog (Page 4)

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How to Stay Consistent With LinkedIn Activity

Maintaining a consistent presence on LinkedIn is often easier said than done. Many clients express that despite understanding the importance of regular activity on the platform, consistency remains one of their greatest challenges. Whether it’s due to time constraints, lack of content, or simply forgetting to engage regularly, the

3 LinkedIn Direct Message Strategies

I recently talked with a friend who was looking for strategies to leverage LinkedIn direct messages. He had been having success with some thought leadership content and was getting connection requests from people in his target audience. Great! But… How do you reach out now? Do you send them a

How to Create a Carousel Post on LinkedIn: A Step-by-Step Guide

One of the most underutilized post types on LinkedIn is the “carousel.” This is LinkedIn’s way of allowing you to share documents or presentation files directly to your newsfeed. Your audience can then click through to each successive slide/page on that document. And more than anything, it offers

From Selling to Helping: Adapting to the Buyer's Journey in the Digital Age

A significant shift has occurred from traditional selling tactics to a more nuanced approach of helping people buy. This transformation is not merely a change in terminology but a fundamental shift in strategy, necessitated by the advent of digital channels and the consequent reduction in information asymmetry. Today's

The ROI of Personal Brands and Thought Leadership

What would it mean if your company could close 10 additional deals this year? Or if you could reach 200,000 more people online? Or if your close rate increased by 15%? I’ve seen results like this firsthand when leaders build their personal brand and develop a strong thought

The Thought Leadership Flywheel: A Strategy for Growing Your Influence

In the landscape of digital content, establishing yourself as a thought leader in your industry can seem like a daunting task. Yet, with the right approach, it's more than achievable. Enter the Thought Leadership Flywheel – a cyclical strategy that propels you towards becoming a beacon of knowledge and

The Power of Strategic Commenting

Sometimes we forget that it’s called social networking. We get caught up in follower counts, post reach, and conversions to sales. However, the key feature of social networks is that we can engage in discussions with other people. It’s through discussions that we are able to foster genuine

How Senior Leaders Can Support a Social Strategy

An active LinkedIn presence is more than a personal asset—it's a strategic advantage for companies aiming to amplify their brand, attract top talent, and foster industry connections. Recognizing this, many businesses should encourage their team members to harness the power of social selling, not just for networking,

First-Time Publisher? How to Start Your Newsletter

I want to share with you one of the most underrated strategies for your digital growth. And that’s… email newsletters. I know what you’re thinking, “James, nobody wants to sign up for more emails.” But hear me out. Email newsletters have consistently been one of the most effective

How To Get Lurkers To Stop Lurking

It's a common experience for me to hear, “I love your content on LinkedIn,” or “You're always popping up in my feed,” from people who, surprisingly, never engage with my posts. These individuals, known as lurkers, watch from the shadows, unseen and unheard! This phenomenon poses